If you’re looking at this page, you’ve probably heard the term “staging,” and you’re wondering what it might do for your home, if it’s worth it, why you should do it and/or what it costs?
I’m a Certified Property Scene Designer or home stager, as you’ve probably heard it referred to. Yes, I’m a Realtor®, but I’m also a trained, tested and certified stager. I work with each of my sellers to help them see their homes through the eyes of the buyers their homes will attract. We work together with the goal of enhancing the features of the home and allowing buyers to see themselves and their furnishings in that home.
You may have experienced the “WOW” moment when you opened the front door to a model home or maybe the home you’re living in now. It’s that moment when you are drawn – almost pulled – into the home because of a connection to something you can’t explain. It’s an emotional experience, and if it’s “the” house, you’ll continue to judge others against it.
That’s what effective staging can do, and that’s what I help to create for my sellers and the buyers of their homes.
Why Should I Stage My Home?
We all love our own “stuff” – those collections and pictures that bring back great memories of family and friends. Maybe it’s the themed décor you created to make the home your own or the family heirlooms that are part of who you are. Mostly likely you have those special things that give you comfort and bring pleasure to your home. But those are yours; they’re personal to you, and most often friends and acquaintances who visit your home don’t relate to much of it. To them, it’s just “stuff.” That’s exactly how buyers will see it too.
What are you selling – your “stuff” or your home?
If buyers are distracted by your “stuff,” they won’t see your home and its features. Chances are your home will be on the market far longer than you expected, and even worse – you’ll have to drop the price.
Here are some statistics from RESA (Real Estate Staging Association) and HUD (Department of Housing and Urban Development):
- Homes that are occupied by the owners and are staged spend 89% less time on the market than unstaged homes
- Staged homes sell an average of 17% higher than unstaged Homes (HUD)
- Homes that are vacant and staged spend 85% less time on the market than vacant unstaged homes (RESA)
- 90% of buyers preview homes on the Internet. They select homes to view based on their specific criteria and weed them out because of what they see in the pictures.
- Pictures taken after staging show the home to its advantage and are often the difference in getting the home shown. (The more showings, the greater opportunity for an offer!)
- Staging and good photography go together. (That’s why I provide professional photography for all my listings.)
Here’s more information about Preparing Your Home for today’s market.