What is Staging?
If you’re looking at this page, you’ve probably heard the term “staging” and are wondering what it might do for your home, if it’s worth it, why you should do it and/or what it costs?
I’m a Certified Property Scene Designer or home stager, as you’ve probably heard it referred to. Yes, I’m a Realtor®, but I’m also a trained, tested and certified stager. I work with each of my sellers to help them see their homes through the eyes of the buyers their home will attract. We work together with the goal of enhancing the features of the home and allowing buyers to see themselves and their furnishings in that home.
You may have experienced the “WOW” moment when you opened the front door to a model home or maybe the home you’re living in now. It’s that moment when you are drawn – almost pulled – into the home because of a connection to something you can’t explain. It’s an emotional experience, and if it’s “the” house, you’ll continue to judge others against it.
That’s what effective staging can do, and that’s what I help to create for my sellers and the buyers of their homes.
Why Should I Stage My Home?
We all love our own “stuff” – those collections and pictures that bring back great family memories. Maybe it’s the themed décor we created to make the home our own or the family heirlooms that are part of who you are. We all have those special things that make us comfortable and bring pleasure to our homes. But those are yours; they’re personal to you, and most often friends and acquaintances who visit your home don’t relate to any of it. To them, it’s just “stuff.” That’s exactly how buyers will see it too.
What are you selling – your “stuff” or your home?
If buyers are distracted by your “stuff,” they won’t see your home and its features. Chances are it will be on the market far longer than you expected, and even worse – you’ll have to drop the price.
Here are some statistics from RESA (Real Estate Staging Association) and HUD (Department of Housing and Urban Development):
- Homes that are occupied by the owners and are staged spend 89% less time on the market than unstaged homes
- Staged homes sell an average of 17% higher than unstaged Homes (HUD)
- Homes that are vacant and staged spend 85% less time on the market than vacant unstaged homes (RESA)
- 90% of buyers preview homes on the Internet. They select homes to view based on their specific criteria and weed them out because of what they see in the pictures.
- Pictures taken after staging show the home to its advantage and are often the difference in getting the home shown.
- Staging and good photography go together.
Preparing Your Home
Selling a house can be challenging and exciting at the same time. It begins with making the decision to sell and leads to preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table – all of these steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done – and it may even be easier than you anticipate.
One thing to keep in mind is that you’re not alone. An experienced, professional real estate agent can guide you through the process, and help resolve any issues that come up.
Here are a few things to keep in mind when putting your home on the market and learning how to sell your house:
Why a Home Doesn’t Sell
Deal Makers for Buyers
FAQ – Preparing Your Home
Curb Appeal Summer
Updates and Repairs
Main Selling Rooms
A Bonus for you!
I provide complimentary staging services and
professional photography for all my sellers.
Resources to Download
Here are some resources to help you get a good start on preparing your home for sale, or as I like to say – getting your home “Parade Ready.”
You can always assess your home yourself, but keep in mind that a good home stager will view your home through the eyes of a buyer. In my case, I offer complimentary staging services to all my Sellers!